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1. What is a Web page?

A Web page is a World Wide Web document (that tries to be standardized by the Consortium World Wide Web, also call W3C). It is usually formatted in HTML, which comes from the SGML standard or XHTML that come from XML standard.
A Web page usually includes text, images and links towards other documents of the network. In addition it may include animations, sounds, Java programs, and any other type of document, by means of plugins and other technologies.
Actually, the Web pages are not only focused to be seen (static pages), but more dynamic. Dynamic content sites allow the visitor to participate by means of interactive menus, surveys, voting, etc.

2. What do I need to have a Web page?

Registering a domain name: There is a multitude of companies dedicated to register domain names. Some of them even offer the free registration of the domain if your Web site is hosted with them.
Web Hosting contract: that also it is called Hosting. It consists of putting your Web site in a server, from where your pages will be downloaded by the visitors of your Website.
Web site Design: layout and design of texts, images, videos and sound.
Programming: it consists on "translating" the design to a code that can be read and understood by the navigators.

3. Why to publish in Internet?

Unlike other advertising means, the advertisements in Internet are interactive. The audience not only visualizes your advertisement, but can answer it doing a click. From there, the experience of the potential customers is developed in your own Web, where the audience is yours, to perform your business products and/or services.

4. Who uses the WWW?
If you think to make marketing via Internet, surely you are going to ask yourself who uses Internet. This is a very difficult question to answer, because does not exist a central administration in the network able to determine who are there. But, in spite of it, the Georgia Institute of Technology annually makes a demographic study about the use of the WWW.

In agreement with the last investigation, the typical user of Internet:

• is a man,

• is 31 years old,

• earns u$s 65.000 per year,

• lives in North America and

• has a degree.

An investigation equipment of California called Management Forum International, got to outline the following statistics:

• The users are connected to Internet 18 hours per month.

• The users want an easy navigation, consistency and veracity in the information. They are worried.

• The most popular applications in Internet are the email, the Chat, the newsgroups and the World Wide Web.

These demographic statistics are relative, since they are changing while you are reading this text

5. What are the domain names?

The domains are the Internet addresses (technically calls URL) recognized like: www.yourdomain.com, www.yourdomain.uk, www.yourdomain.net... etc.

The domain name registration is very important in Internet. Because it allows maintaining constant in the time your web and email addresses, independently of the server location and chosen supplier.

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